Regrettably, the urge to exercise the brochure effect in vehicle graphics is normal. If the graphic designers would guide the client in a layout direction that will have the optimum probability of success then the brochure effect would cease to have the spoiler influence it currently enjoys in the world of business card and car wrap design. A great brochure has its place in the advertising and marketing mix but not everything used to market your products must be a brochure.
This straightforward school of thought has been well-known in the billboard industry for a long time. The billboard is immobile, guy in car is not. Both billboards and car wraps have less than 2 seconds to get their messages across and spur the reader to action. Tall order for 2 seconds. Underscores the necessity to keep it short and keep it simple. Do you really think that a freeway driver wants to know where all 25 of your shops are, right now Developing car wraps needs to be addressed in the same manner. Keep it simple. Read more about car wraps right here.
