Unfortunately, the impulse to exercise the brochure effect in vehicle graphics is normal. The dysfunction will lose its sting if your graphic artist leads you down a path of formulaic prosperity and moderation designing better business cards and profitable car wraps.
This simple philosophy has been well-known in the billboard industry for a long time. The obvious difference between the two channels is ability to move. They're both competing for the very same sets of eyes however. Both billboards and car wraps have less than 2 seconds to get their points across and spur the reader to action. Tall order for 2 seconds. Underscores the need to keep it short and keep it simple. Who reads those things, anyway Conceptualizing car wraps needs to be tackled in the same manner. That's the key to effective and profitable car wraps. Read more about car wraps right here.
